Ashlee Lauren - My Story RSS



The Summer Styling Experience

With November passing quickly and December within reach, there’s nothing like the anticipation of Summer Fashion season to pull us from the covid blues. And as with every season - we’ve prepared the perfect accessories to help you make a statement this Summer.Whether you’re dressing for a day, night or zoom celebration, we‘re here to support and encourage you to be unapologetically yourself. Our artfully influenced headpieces are designed so that you can dress with confidence, whatever the occasion.  OUR NEW STYLING SERVICEThis amazing new service will allow you to select the perfect piece so that you can radiate at your upcoming event. Leave it to our in-house stylist Alex to help you prepare for your special occasion as we offer...

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MAGGIE SOTTERO X A'EL ESTË

 A collaboration of passionate artistry. When two worlds collide… Announcing an exciting collaboration with luxury wedding dress designer Maggie Sottero. Renowned for her delicately crafted dresses, the Maggie Sottero ‘straight off the runway’ style is one of a kind and known across the globe. Established in 1997, the Maggie Sottero brand is one of the most sought after in the industry, with design studios in Sydney and Salt Lake City, Utah. When we were approached by the Maggie Sottero team and head designer Kelly Midgley to collaborate, we jumped at the opportunity to take our brand A’el Estë global and worked tirelessly behind-the-scenes to create something magical. Our rebrand from Ashlee Lauren to A’el Estë encapsulated all the wonderful things that...

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Our 2018 Year in Review

We started the year off with a bang, and the end of January saw Samantha Burkhart, a Celebrity Stylist based in Los Angeles, reach out for pieces to style singing legend Kesha for the 2018 Grammy Awards.

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Ashlee Lauren - My Story

My business didn’t begin with a single idea or going out on a whim. A life changing experience paved out this journey, which to this day, is a paradox. While I am eternally grateful, the start of Ashlee Lauren stemmed from an ever changing story, to which I still hold very close to my heart every single day.

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