Ashlee Lauren - My Story RSS



MAGGIE SOTTERO X A'EL ESTË

 A collaboration of passionate artistry. When two worlds collide… Announcing an exciting collaboration with luxury wedding dress designer Maggie Sottero. Renowned for her delicately crafted dresses, the Maggie Sottero ‘straight off the runway’ style is one of a kind and known across the globe. Established in 1997, the Maggie Sottero brand is one of the most sought after in the industry, with design studios in Sydney and Salt Lake City, Utah. When we were approached by the Maggie Sottero team and head designer Kelly Midgley to collaborate, we jumped at the opportunity to take our brand A’el Estë global and worked tirelessly behind-the-scenes to create something magical. Our rebrand from Ashlee Lauren to A’el Estë encapsulated all the wonderful things that...

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Ashlee Lauren - My Story

My business didn’t begin with a single idea or going out on a whim. A life changing experience paved out this journey, which to this day, is a paradox. While I am eternally grateful, the start of Ashlee Lauren stemmed from an ever changing story, to which I still hold very close to my heart every single day.

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New York Fashion Week - Part 2

We still laugh now about how the models were instantly able to switch to game mode. Backstage, their shoes were two sizes too small or too big as they weren’t at our fittings, they were prodded and poked trying to listen to six people at once, some were unsure of their placement in the line up, one girl was almost crying and I even had to cut another girls underwear before she walked out, yet when they stepped foot on that stage they were fierce, professional and absolutely nailed the brief.

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New York Fashion Week - Part 1

After a few minutes, we joked again for the 36th time about how surreal it was that we were here, had a couple more glasses of champas to ease the nerves and it was time to go in. It was time for the Ashlee Lauren New York Fashion Week Runway show.

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