Ashlee Lauren - My Story RSS



Ashlee Lauren - My Story

My business didn’t begin with a single idea or going out on a whim. A life changing experience paved out this journey, which to this day, is a paradox. While I am eternally grateful, the start of Ashlee Lauren stemmed from an ever changing story, to which I still hold very close to my heart every single day.

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New York Fashion Week - Part 2

We still laugh now about how the models were instantly able to switch to game mode. Backstage, their shoes were two sizes too small or too big as they weren’t at our fittings, they were prodded and poked trying to listen to six people at once, some were unsure of their placement in the line up, one girl was almost crying and I even had to cut another girls underwear before she walked out, yet when they stepped foot on that stage they were fierce, professional and absolutely nailed the brief.

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New York Fashion Week - Part 1

After a few minutes, we joked again for the 36th time about how surreal it was that we were here, had a couple more glasses of champas to ease the nerves and it was time to go in. It was time for the Ashlee Lauren New York Fashion Week Runway show.

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The Journey

It was a brisk winter’s morning and I was standing in a floor-length lace gown held together with a suave bulldog clip, my bust stuffed with tissues and the masterpiece, a jewelled bouquet in my hand. This was my Miranda Kerr moment, I was making my (amateur) modelling debut for a huge role model in my life, a young woman who I am lucky enough now to call family. This was the start of the Ashlee Lauren collection.

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