Complimentary Kinsley headband with every order over $200. Select your headband colour of choice and use code KINSLEY at checkout and your headband is a gift from us ❤️

Ashlee Lauren - My Story RSS



Our Favourite Australian Bridal Designers

Sourcing inspiration and ideas for any wedding related aspect can take hours and hours. Your style preferences continually grow and change, some new trend is always popping up and the options for vendors can be overwhelming or in some cases very limited.   One thing that should be at the forefront of your mind when planning your big day is the gown or garment you expect to make your grand entrance down the aisle in. It’s important that it reflects your personality and individuality, whilst aligning with your budget. You obviously want to #treatyourself but you also don’t want to be breaking the bank on one single piece of the day. We have a number of extremely talented Australian Bridal...

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Congrats! You're Engaged! Let's get planning!

So they asked the question, and you said yes! Congratulations, now let’s pop some champagne and start the planning!  Getting engaged is such a special time. A time to reflect on your relationship that’s been and to celebrate the future that is to come. It is a transitional, memorable, exciting period that can also come with multiple celebration events (as it should!) so naturally outfit planning goes into overdrive.  Whether it’s your engagement party, hens show, bridal shower or wedding day it’s important to select the right accessories that compliment your outfit, are comfortable to wear and that are easy on your purse.  One of our in-house stylists Kellie has collated her top A’el Este pieces for getting engaged, along...

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Your Galentine's Day Gift Guide

Lust. Romance. Love. There's just something about Valentine's Day. Whether you choose to celebrate it with the one you love, or long to share it with someone special, this day can bring with it a range of emotions. Over time society has come to the realisation that love can be shown and shared in many ways, through many different people, and that Valentine's Day is no longer just for those with a partner.  There is no stronger bond than that of women, so when 'Galentine's Day' was launched in 2010 on February 13th as a tribute to female friendships and a day for celebrating them, it started a world-wide revolution. Our A'el Este team is made up of all women...

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The Summer Styling Experience

With November passing quickly and December within reach, there’s nothing like the anticipation of Summer Fashion season to pull us from the covid blues. And as with every season - we’ve prepared the perfect accessories to help you make a statement this Summer.Whether you’re dressing for a day, night or zoom celebration, we‘re here to support and encourage you to be unapologetically yourself. Our artfully influenced headpieces are designed so that you can dress with confidence, whatever the occasion.  OUR NEW STYLING SERVICEThis amazing new service will allow you to select the perfect piece so that you can radiate at your upcoming event. Leave it to our in-house stylist Alex to help you prepare for your special occasion as we offer...

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MAGGIE SOTTERO X A'EL ESTË

 A collaboration of passionate artistry. When two worlds collide… Announcing an exciting collaboration with luxury wedding dress designer Maggie Sottero. Renowned for her delicately crafted dresses, the Maggie Sottero ‘straight off the runway’ style is one of a kind and known across the globe. Established in 1997, the Maggie Sottero brand is one of the most sought after in the industry, with design studios in Sydney and Salt Lake City, Utah. When we were approached by the Maggie Sottero team and head designer Kelly Midgley to collaborate, we jumped at the opportunity to take our brand A’el Estë global and worked tirelessly behind-the-scenes to create something magical. Our rebrand from Ashlee Lauren to A’el Estë encapsulated all the wonderful things that...

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