Welcome to A'EL ESTË by Ashlee Lauren

It’s here! The new name and look of the Ashlee Lauren brand.


(A'el) Pronounced 'A.L' which stands for Ashlee Lauren 


(Estë) Pronounced 'Estay' from the name Ester which is Persian - meaning 'Star'.


This represents the transition from humble beginnings of Ashlee Lauren to following your dreams - our future in A'EL ESTË. 

Ashlee Lauren is not gone, or forgotten. It is me. The designer. A'EL ESTË is the brand and encapsulated all the wonderful things that the future holds.

It wasn't an easy decision to make and it has taken me many years to be brave enough to make the move! But, I am now so very thrilled to have been able to deliver such a unique, meaningful and heartfelt story behind the changes and the brand and I really hope you love it as much as I do :)

A’EL ESTE will still be home to the couture headpieces and jewellery you love, while I continue to bring you new luxurious additions like Seraphina - our new Perfume - to accentuate life’s memorable moments.

Today, we’re starting with our first ever fragrance, but there is so much more that the future holds for our journey together.

Stay tuned for our next blog where I'll talk more about the inspiration behind the fragrance and more about what the future holds..

Our branding will begin to transition over the next week into the new year, 2021.

Thank you all for your love and support through this transition, we're really excited and I hope you are too!

-Ash